Project Description

CLIENT

The Air Guys are a locally-owned and operated full-service heating, cooling, plumbing, electrical and duct cleaning company. Owners Will Moorehead and John Skelton have deep roots in the Chapel Hill, Tennessee area and are a favorite with locals. They take pride in being able to deliver dependable, punctual and economical service to all of their customers. Providing residential and commercial home repair service throughout middle Tennessee, they are open 24 hours to make sure that we can always take care of their clients.

OBJECTIVE

While The Air Guys are well-known and respected in the Chapel Hill, Tennessee area, they are looking to expand their reach in Middle Tennessee — eventually opening another location. By crafting this video business card, Chapel Hill Media has enabled The Air Guys to quickly easily introduce new prospects to the owners and their values through brief interviews with the owners and just a few of their many satisfied clients. By including a brief endorsement of Carrier products, The Air Guys also solidified their partnership with that supplier.

ROLES

After an initial consultation, Chapel Hill Media Owner/Creator in Chief Randall K. Harp conducted in an in-depth, off-camera interview with The Air Guys owners to discover their values, business goals and the unique offerings to their marketplace. That information gathered from that discovery process created the framework for a subsequent on-camera interviews of  The Air Guys owners and customers, as well as videography (terrestrial and drone) of ongoing work at multiple sites. The resulting footage was then edited into the final form. Music underlay is “Country Road Trip” by JBlanks.