Speaking of beef, when we see the “Golden Arches” logo, most of us in the Western (or Westernized) world immediately associate it with the rather large business enterprise that owns it: McDonald’s. That fact demonstrates that the decades-old corporation has done an effective job of branding. Branding is more than just a logo, however.
Cattle are branded so that they can easily be identified as belonging to the rancher that owns that mark. Even in a herd of look-alike beasts, the owner of a particular animal is easily determined by its brand. Not only do you want your business to stand out in a crowd, you want to garner customer loyalty and gain new clients with an image that is consistent with a unique proposition that you bring to the marketplace.
Branding is about creating an identity that includes a logo, but extends to colors, fonts, slogans, dress, packaging, architecture and even the types of products and services that you offer. For example, if you run a spa for women, using primary colors and OCR fonts in your literature isn’t a great idea. Similarly, your staff probably shouldn’t dress in spiked leather as they try to sell window cleaner to your customers. Instead of advertising your service as “We help stressed-out gals,” you might go with something like “Solace for the sensible woman.”
What things are you doing to present your unique product or service to your existing and future customers? How well do each of them represent and support your offering? If you aren’t satisfied with your answers to those questions, we would be delighted to help you to build a brand for your business. Contact us today for a free evaluation.