Project Description

CLIENT

Ross Pantell is a marketing coach that specializes in sales and marketing for small business owners. Having worked in both small businesses and billion-dollar enterprises – domestic and international — Ross has developed the skills to quickly and effectively teach business owners how to successfully apply the right strategies in the right order that allows them to grow their business to its maximum capacity — even in the volatile economy we have today. His team has spent more than 10 years and $2 million dollars developing the world’s first E-Learning Marketing System – currently being used by more than 5000 small business clients in 50 countries around the world to grow their business to multimillion-dollar status and beyond.

OBJECTIVE

Prospects are often skeptical when someone guarantees a substantial revenue increase without spending another dollar in marketing or advertising. To combat that skepticism, we wanted to create a video that would introduce prospects to Ross’ extensive business experience and substantiated confidence. When COVID-19 complications prevented us from capturing original footage, we opted to combine audio from an off-camera interview with stock footage and motion graphics to augment Ross’ story.

ROLES

After an initial consultation, Chapel Hill Media Owner/Creator in Chief Randall K. Harp conducted in an in-depth, off-camera interview with Ross Pantell to discover extensive business experience and unique offerings of Guaranteed Business Growth. That audio recorded during that discovery process created the foundation for the selection of stock footage and motion graphics. Music underlay is “Motivating Epic Trailer” by OlexandrIgnatov