When contacted with prospect inquiries, prospects too often start the conversation by asking for pricing. From that starting point, it’s difficult to know if the prospect is a price-shopper that’s always ready to drop their current janitorial services provide for a lower bidder, or if quality is import to them. By crafting a two-minute video business card, Chapel Hill Media has enabled So Clean Janitorial to begin prospect communications by presenting the outstanding character of So Clean’s owner, the satisfaction of long-time clients, as well as the unique approach and sanitizing solutions that So Clean offers. Those two minutes of video take no time away from So Clean staff, and help to qualify prospects to make sure that no additional time is wasted on price-only shoppers. Additionally, the video can be telling the unique story of So Clean Janitorial around the clock in multiple locations.